Digital Strategy, MarTech & AI for Businesses That Want to Scale Fast
I help companies modernize their business strategy through digital enablement, streamlining marketing technology, and adopting operational AI processes to quickly grow revenue without adding overhead and complexity.
Solutions
Challenges You're Facing vs. How I Can Help
Problems
- Your digital presence isn’t driving enough revenue
- Your marketing technology stack is outdated, fragmented, and under utilized
- Your team is overwhelmed by too many tools, vendors, and a lack of documented processes
- You want to leverage AI but don’t know where to begin
- Growth has stalled and the strategy feels unclear
- You need a partner who understands business, technology, and implementation
My Solutions
- Modernize your digital ecosystem to optimize performance
- Implement scalable systems that improve efficiency, integrate data and reporting, and reduce costs
- Consolidate platforms, automate onboarding, and develop written Standard Operating Procedures
- Apply AI where it can be used to create real impact
- Unify operations, marketing, and sales into one strategy
- Deliver measurable improvements in revenue, performance, and customer satisfaction
Services
What I Provide: Strategy + Execution
Digital Growth Strategy
Process
- Discovery & Assessment – Understand goals, workflows, systems, and challenges.
- Analysis & Roadmapping – Identify gaps, opportunities, and prioritize initiatives.
- Delivery & Alignment – Present a strategic project plan with timelines, responsibilities, task management, and next steps.
Scope
- Full digital ecosystem audit (Website, Content, Email, SEO, Paid Media, Social Media, Analytics, CRM, and Ops)
- Competitive and market landscape review
- Revenue and lead funnel analysis
- Platforms and workflow recommendations
- Growth roadmap and strategy development
- Alignment on OKRs and KPIs
Outcomes
- Clear strategic direction and tactics for the next 6–12 months
- Optimized digital operations aligned to business goals
- Reduced complexity and tool redundancy
- Better visibility into performance and ROI
- A stable, scalable end-to-end digital ecosystem and technology stack
- Aligned leadership under a unified business strategy
Marketing Technology Optimization
Process
- MarTech Review – Identify tool overlap, gaps, and inefficiencies.
- Optimizations & Integrations – Recommend platform replacements, consolidation of tools, and data flow fixes.
- Automation Buildout – Implement lifecycle journeys and operational automations.
Scope
- MarTech stack audit
- Tool consolidation and cost optimization
- Integration mapping, attribution modeling, data warehousing, and analytics setup
- Hands-on platform development and integrations management
- Lead and Sales lifecycle automation
Outcomes
- Lower MarTech costs by eliminating redundant tools
- Better attribution + marketing visibility with centralized, clean, actionable customer data
- Personalized build out and oversight of platform integrations
- Expedited campaign launches and execution with automated workflows
- Improved conversion, retention, and lifetime value metrics
AI Consulting & Implementation
Process
- AI Opportunity Audit – Map tasks and systems that benefit from automation.
- Build & Integrate – Develop custom AI automations or agent workflows.
- Deploy & Train – Roll out the solution with documentation and team training.
Scope
- Workflow analysis, process documentation, and automation identification
- Custom AI agents, copilots, and assistants
- Implementation of LLM-powered tools (Ops, CS, Marketing, Sales, HR, and Finance)
- Integration with CRMs, third-party applications, databases, and APIs
- AI governance + team training
Outcomes
- Reduction in manual, repetitive work
- Faster decision-making through AI insights
- Improved consistency and productivity
- Scalable workflows that grow without adding headcount
- Teams are equipped to adopt AI safely and effectively
Technical Implementation & Execution
Process
- Assessment & Planning – Define project scope and requirements; develop plan: timelines, tasks, and deliverables.
- Implementation – Oversee or personally build the platforms (Web, Email, CRM, Analytics), campaigns (Digital Media, Social Media, Email, SEO/AEO), and integrations.
- Execution – Launch, manage campaigns, perform A/B tests, develop reporting, optimize tools, and processes.
Scope
- Project scoping, planning, and management
- Implementation oversight or personalized hands-on building
- Platform/tools/campaigns development
- Data structure + tagging architecture
- Launch support, campaign performance management, Customer Experience optimization, and analytics reporting
Outcomes
- Projects completed on time and on budget
- Project / build oversight and ongoing managed support as needed
- Reduced fragmentation of platforms, services, vendors, and technical costs
- Unified, clean, attributable data and analytics reports / dashboards
- Improved user experience across integrated marketing platforms and campaigns
Experience
Why Work With Me
Over 20 years experience across digital strategy, marketing, technology, branding, operations, and AI
Proven success across multiple industries as well as with high-growth companies, startups, and enterprise organizations
A business-minded generalist and technologist possessing strategic thinking, planning, management, hands-on implementation, and performance execution experience
Focused on providing practical, revenue-generating digital transformation, modernization and execution
Single-point of clear communication, project management, transparent processes, and results-driven objectives
Proven Results
Medical Device Brand
Developed end-to-end lead and sales funnel and attribution
Consumer Product
Scaled product to national recognition and increased sales
Direct-to-Patient Brand
Revamped customer journey and MarTech to improve conversions
Manufacturing Brand
Built direct sales and e-commerce platform to grow sales
About
Hi there, I'm Eric
I’m a digital consultant, strategist, and marketing technologist with over two decades of experience helping business leaders modernize how they operate and grow.
My expertise spans strategic thinking, planning, brand development, digital marketing, product-led growth, sales-led growth, and operational execution. I cut through the noise, focus on what drives revenue, and implement digital solutions that work.
With a background in matrixed organizations and leading agencies, I know how to build scalable processes, align teams, and implement systems that succeed in regulated industries.
Now, I'm bringing that experience directly to you—offering high-level strategy and hands-on implementation without layers of account teams, overhead, or upsells. Just clear thinking, practical execution, and business-first strategies to help you launch your brand, scale your operations, optimize marketing, or prepare for the impact of AI.
Simple. Practical. Results-driven.
What Clients Say
“We had the product, but no scalable way to sell it. Eric built a digital roadmap that aligned our sales and marketing teams for the first time. We saw a 5x ROI in just six months.”
“Our marketing stack was a mess. Eric audited the system, cut our software costs by 30%, and integrated the tools to show end-to-end data. Finally, we know what's working and can invest in the right channel mix.”
“I knew we needed AI but didn't know where to start. Eric implemented practical AI workflows that automated our onboarding. What used to take days now happens in minutes.”
“Most consultants give you a slide deck and leave. Eric actually rolled up his sleeves and helped us execute. The $2M in new e-commerce sales speaks for itself.”
Ready to Modernize and Grow?
Let's set up a quick call.
I'll review your current business strategy and technology stack, then provide you with clear, actionable recommendations that start with cost savings and move to profitable marketing tactics.